How to Check Your Keyword Rankings for Free

Jan 14, 2022


Welcome to RGV Digital Marketing, a leading provider of comprehensive internet marketing services in Edinburg, TX. In this article, we will guide you through the process of checking your keyword rankings for free. If you want to improve your website's visibility on Google and stay ahead of your competitors, understanding your keyword rankings is crucial.

Why Are Keyword Rankings Important?

As a business owner in the digital age, your online presence plays a vital role in attracting potential customers. Search engine optimization (SEO) is the process of optimizing your website to rank higher on search engine result pages (SERPs). Keyword rankings determine how well your website performs in search engine rankings.

By monitoring your keyword rankings, you can gain valuable insights into how well your SEO efforts are working. It helps you identify which keywords are driving organic traffic to your site and identifies areas for improvement. Tracking your keyword rankings allows you to make data-driven decisions, helping you stay competitive in an ever-evolving online landscape.

The Importance of Free Keyword Ranking Tools

Investing in a robust keyword ranking tool is essential for any website owner. Fortunately, there are several free tools available that provide valuable insights into your keyword rankings. These tools analyze various factors such as search volume, keyword difficulty, and SERP positions.

  • Google Search Console: Google Search Console is a free tool provided by Google itself. It allows you to monitor your keyword rankings, track organic search traffic, and identify potential issues affecting your website's performance.
  • Keyword Rank Checker by Ahrefs: Ahrefs is a popular SEO tool provider that offers a free keyword rank checker. It provides accurate and up-to-date data on keyword rankings, search volume, and traffic potential.
  • SEMrush: SEMrush is another powerful SEO tool that offers a wide range of features, including keyword rank tracking. With its free version, you can track up to 10 keywords and gain insights into your competitors' rankings.

Steps to Check Your Keyword Rankings for Free

Step 1: Identify Your Target Keywords

Before you can check your keyword rankings, you need to have a list of target keywords relevant to your business. These keywords should align with your products, services, and target audience.

Use keyword research tools such as Google Keyword Planner, Ubersuggest, or SEMrush's Keyword Magic tool to identify high-volume keywords with low competition. By focusing on the right keywords, you increase your chances of ranking higher in search results.

Step 2: Set Up a Free Keyword Ranking Tool

Once you have your target keywords, choose a free keyword ranking tool that suits your needs. In this example, we'll use Google Search Console as it offers valuable insights directly from Google.

To set up Google Search Console, head to their website and sign in with your Google account. Add your website to the platform and verify your ownership. Once verified, you can start tracking your keyword rankings.

Step 3: Add Your Target Keywords

In Google Search Console, navigate to the "Performance" tab and click on "Queries." Here, you'll find a list of keywords driving organic traffic to your website.

Add your target keywords to the tool by clicking on the "New" button and entering each keyword individually. By doing so, you can track the performance of these specific keywords over time.

Step 4: Monitor Your Keyword Rankings

Once your target keywords are added, Google Search Console will start tracking their rankings. It will provide data on your average position, search impressions, and click-through rates.

Regularly monitor your keyword rankings to identify trends and make informed decisions. Analyze which keywords are performing well and optimize your content accordingly. Also, keep an eye on how your competitors are ranking for similar keywords and adjust your SEO strategy if needed.


Checking your keyword rankings for free is a crucial step in improving your website's visibility on Google. By using free tools like Google Search Console, Keyword Rank Checker by Ahrefs, or SEMrush, you can gain valuable insights into your website's performance.

RGV Digital Marketing is committed to helping businesses in Edinburg, TX, succeed in the digital marketing landscape. We offer a variety of internet marketing services tailored to your specific needs. Contact us today to learn more about how we can help you enhance your online presence.

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